In a highly competitive market and with growing customer demands MSPs must focus on core strengths. MSPs benefit by handing network system configuration and maintenance over to a specialist. Introduction: The Shoemaker’s Children MSPs convince their customers of the benefits of offloading maintenance tasks to third party specialists. Ironically, many ignore the potential benefits that they themselves can gain by making such a change. Terms, like digital disruption and gig economy, illustrate that nowadays, technology evolves at a brisk pace. Consequently, the burden of taking care of all of their customers’ technical needs strains many MSPs’ resources and decreases their margins. What can be done? MSPs must heed their own advice. They need to determine where they add value and focus their energies there. For many, network maintenance has become an onerous burden. Hiring a specialist to oversee customer network deployments and maintenance enables MSPs to expand their reach, improve their service, and reduce their costs. The Network Maintenance Challenge Monitoring customers’ IT systems is a complex undertaking, one that becomes more complicated every day. New solutions, such as the Internet of Things; artificial intelligence and machine learn; and Augmented Reality/Virtual reality, emerge. The traditional office is expanding. The Internet frees employees from desktop systems in central office cubicles. Today, they use a variety of devices, desktops, smartphones, and tablets to access information and work from home, branch locations, customers’ offices, and the local coffee shop. Configuring and managing all of these devices, applications, and connections has become time consuming. MSPs need to maximize [...]