The growth of public cloud services boosts enterprise network traffic Public cloud has become popular because it offers organizations flexibility, lower costs, and more rapid deployment. One ripple effect from its growth is a significant change in corporate network traffic patterns. Typically, most traffic, traveled East-West, inside the data center, but cloud alters that equation so more data moves North-South from inside to outside. As they embrace these services, corporations often need to upgrade their networks to ensure adequate response time. Vendors, like Amazon Web Service, Microsoft, and Google Inc., are locked in an intense battle to emerge as the top public cloud provider. In response, they have been expanding their services and lowering pricing with the goal of attracting more customers. Their plans have been very successful. Worldwide spending on public cloud services and infrastructure is expected to grow from $229 billion in 2019 to nearly $500 billion in 2023, a Compound Annual Growth Rate (CAGR) of 22.3%, according to market research firm International Data Corp. A Lack of Focus When examining these services, businesses often focus on the impact on their applications and data center staffing. With public cloud, organizations deliver software updates more quickly. In many cases, businesses also reduce their data center operations staff needs. While the business drivers are compelling, one area that is often overlooked is public cloud’s impact on the enterprise network, which is quite dramatic. The perception that public cloud makes computing infrastructure invisible is a misconception. Whether organizations themselves deal with the computer infrastructure or someone [...]