CompTIA State of the Channel Study Highlights Need for Partnerships
CompTIA’s yearly State of the Channel report covers trends in the technology ecosystem by surveying hundreds of U.S. IT businesses. We looked at their 2018 report as it pertains to channel partnership trends and found some key information that we’d like to share with you. Optimism for the Future CompTIA reports that businesses in the channel are very optimistic for the future. The report states, “Nearly across the board, respondents in 2018 ranked factors that bolster good feelings about the channel’s future significantly higher than they did two years ago. The broader use of technology among customers, for example, inspired optimism for the future in 37% of 2016’s respondents; in 2018 that figure jumped to 52%.” However, businesses face concerns when it comes to the availability of skilled IT workers, a gap that CompTIA says the channel hopes to “tackle with the help of third-party experts.” Creating Agility Within the Channel As the IT channel grows and gains momentum businesses must be agile to maintain growth. More and more clients are looking for a technology provider that has expertise in a broad array of skills and can provide comprehensive support. Despite the fact that it is nearly impossible for one provider to effectively deliver on all solutions and services, the client wants “one throat to choke” and will look for a provider who can fully manage their technology. Organizations miss out on valuable business when they are unable to meet specific needs for their clients and may even face losing the client completely to [...]